Language is the code of your experience and the code is made up of your five senses: sight, sound, touch, taste and smell. Your language is an essential aspect of both the coding and the manner in which you communicate your experience and ideas. Influencing your cognitive programming and other functions in your nervous system. It shapes your emotions and the emotions in others.

Your particular method of communication and impact is a combination of genetic predispositions, life experience and nurture. And the language you use regularly will be the one that you are most comfortable with. It will reflect the preference by which you code your experience. Those people who have a visual preference will use visual words, ‘see what I mean’. People with an auditory preference will equally use auditory words, ‘ listen to what I am saying’. The magnitude of this information is monumental in communication. Let us examine the words of Freud; “by words the orator sweeps his audience with him and determines its judgements and decisions.Words call forth emotions and are universally the means by which we influence our fellow-creatures.”

• Utilise the language of others to influence the outcome.

• Experiment with different stylistic devices.

• Understand how to sell a story, rather than just tell a story.

• Structure striking sentences and sound bites.

• Make an emotional as well as intellectual connection with your audience.

• Build belief in your material, product, idea or recommendations.

• Harness the language of your client to manipulate and direct their decision.

• Challenge sceptical minds toward agreement.

• Heighten your awareness of agreement signals.

• Close the space between speaker and listener - bridge the gap between what is said and what is heard.

• Impact – Persuade – Influence (IPI)!

To find out more about how we can help you to master these skills you only have to take one simple action. Just call, email or write - our response will be immediate, and without equivocation.