Major Applications - Presenting - Sales - Negotiation -Persuasion - Communication

Language patterns are stunningly effective when you use total communication that is both verbal and non-verbal. Studies conclude that communication is made up of 7% word content, 38% voice intonation (tone, tempo, speed, and timbre) and 55% physiological gestures. Therefore, the accurate use of language patterns requires not only that the word syntax be perfect, but that the language patterns be spoken with the appropriate non-verbal gestures and analogue marking. (Marking some of the words in the communication by tonal shifts, tempo shift, body shifts, small gestures, spatial location, etc.).

The following diagram shows the voice tone inflection patterns of a question, statement and command. As the voice inflects up and down these intonations have specific effects upon the listener.

Voice Inflection Up = question

Word -------- Word

Word -------- Word Voice Inflection Middle = statement

Word -------- Word

Voice Inflection Down = command

These three inflection tones have natural meaning in our speech patterns, and as a presenter when you use all three with supreme confidence and deliberate effect, you will have become a Master of subliminal persuasion.

Voice Inflection Up; is interpreted by the listener, that you are asking a subliminal question with your tonal marking. In terms of presenting, voice tone inflection up is used when you want to place a rhetorical question for the audience to ponder, or when you wish to lighten up the atmosphere after a serious point has been made.

Voice Inflection Middle Range; is interpreted by the listener, that what you are saying is indeed a fact, or that it is a statement to be considered, not judged nor challenged, simply considered. Your tonal marking will be devoid of high or low emotion, it will be even paced with care over the deliverance of numbers, words and phrases. In presenting, voice inflection middle range is an essential tool to build focus of short term attention, toward data, statistics and information such as the results of research or survey's. This form of tonal marking attracts short term attention without over influencing its reception. The result is that the audience accepts what is being delivered, at that time.

Voice Inflection Down; is interpreted by the listener that this is a command to attention, and that what you are saying is to be believed. No argument debate or discussion is requested, and with voice inflection down your audience totally accepts that which you have delivered. You have conviction, command and confidence in your voice tones and, therefore, your audience follows your every word.

A quick and effortless manner to understand the use of intonation is through the practise and use of tag questions. Yes I did say practise! On the following pages there is a ton of information! The other ingredient is your commitment to practise the art and become the Master by turning the information into knowledge, your knowledge.