The power behind these subliminal patterns is awesome, they are the 'on' and 'off' buttons to an individuals motivation. They initiate action at the unconscious level by acting as presupposed beliefs, and when we believe something we follow though with the action. Presuppositions are the linguistic equivalent of what most people call assumptions. They are what must already be assumed to be true, for the statement being made to be true. Presuppositions are what must be assumed rather than what is directly stated and they slip beneath the conversation, effortlessly.

Whenever we are communicating we use presuppositions that assume something is already true; every sentence we speak has presuppositions. In the majority of cases we tend not to consciously recognise what we have presupposed, and concentrate on what is being directly stated. Thus, the presuppositions are unconsciously accepted as being true and the listener will act as if they are absolutes.

For example, we can presuppose that the prospect call will be smooth and successful or that it will be rigid and I will be rejected. Both will achieve results, but will be totally different experiences. Language of presupposition programmes our brain to create beliefs that we then act out in reality.

The following words and phrases presuppose that something will happen...

(when speaking you may want to presuppose something as being automatically or unconsciously accepted)

(when speaking you may want to presuppose something as being true, actual, factual)

• After attending this language patterns Master Class, you may at first not notice, how you automatically begin to use these patterns.

• Many organisations who engage my services know that these proven techniques have made a substantial impact on their presenting abilities.

• Being authentic communicators, allows us to get more of what we want. How can we help you get what you want?

(when speaking you may want to presuppose something as being permanent)