The structure of a presentation is the essential skeleton on which to link information and key messages to fire up your audience. The structure of a presentation is its organisation. There are many organisational variations, but in each case, the structure should include:

• An Introduction

• A Body

• A Conclusion

(this must set the scene of what will follow and command audience attention.)

use a quote, shocking statistic, research conclusion with shock or heavy consequence, a humorous or dramatic visual aid/picture, video clip or music. The criteria for success is to make the opening grabber relevant, fully supporting the aim and purpose. No other reason is acceptable and deviating from this will loosen the organisation of what follows.

(this is 'why' the audience should listen,) the purpose/aim must answer the questions, 'what is in it for me (the audience?) why should I listen? What is of interest here for me?'

Choose a title that determines the reasons for the presentation and why the audience must pay attention. Imagine you are preparing to present on the importance of structure in presenting.

The opening grabber could be a picture of a building after demolition due to weak foundations... with the title underneath coming in at the start of the presentation stating... 'When a presentation's structure is weak... demolition is inevitable.'

We have all experienced presentations that were weak on structure, and even with energy and enthusiasm, both presenter and audience lost their way; resulting in the audience feeling that the time could have been more productive.

( this details the themes or areas that will be covered and informs the audience when questions and answers will be taken)

successful agendas contain short Soundbites detailing the essence of the presentation.