Sue Wotruba

Associate Partner
Fearless Engagement

“Great coaching gives people time and space to think – so they can focus on achieving meaningful change for themselves and others.

It’s also extremely self-affirming knowing that you’re being listened to and that, when challenged, it’s within a safe and trusting environment.”

The Personal Bit
60 seconds’ work and play…

3 words that sum you up?
Inquisitive. Warm. Disarming.

And 3 words that don’t?
Mean. Selfish. Boring.

The best audience/coachees?
Those curious about both themselves and others, and keen to explore what is possible.

What makes you laugh or smile?
Whenever I watch my mum play charades - and her unforgettable attempt to enact the Spider Pig character from The Simpsons!

Talk to me about…
You… what you enjoy, what you find frustrating and what you want to change.

Ideal superpower?
Teleportation with time travel!

Biggest ‘Doh!’ moment?
Managing to get locked in the loo at a client’s premises just as people were heading home for the day. (I eventually made it out.)

When not coaching, you’ll find me…
Hillwalking in the Cotswolds or having a nice glass of wine with family and friends.

My Objective:

“To use coaching to enable others to realise their potential – and become the best and most authentic version of themselves.”

Executive Coach

Sue has been coaching Executives for over 25 yrs. Her mix of natural empathy, keen psychological understanding and strong business insight enables clients to significantly enhance their leadership ability and successfully navigate challenging business contexts.

She excels in helping leaders and senior teams build capability and confidence – especially when coaching high potential leaders through transition and change – and is equally adept at coaching every stage of the executive career path; from those starting their partner or executive role to those transitioning into NED and portfolio careers.

Sue has a deep understanding of the issues and dilemmas facing CEOs, executive committees and boards. Her in-depth understanding of organisational systems across different sectors and cultures means that she swiftly gets to the crux of behavioral and commercial matters.

Highly regarded as a coach, clients value her insight into how to become board-ready and, just as crucially, how to make a positive impact once appointed. Supportive, warm, pragmatic and insightful, she focuses on helping clients become more self-aware and raise performance so that they can make a tangible difference in their role.

Professional Credentials

Coaching Specialties and how Sue can help you…

Sue has coached across a broad spectrum of industries, including technology, media, retail, consumer goods, banking, insurance, utilities and professional services.

Areas of expertise include:
High potential/developmental coaching – focusing on those in line for promotion or succession to help them further develop the requisite skills, knowledge and behaviour to succeed in the role.

Performance coaching – supporting individuals to identify and reconcile gaps in how they think/approach/act to improve personal performance.

Team coaching – building group mindset and development to enable team members to perform more effectively as a collective whilst still recognising individual contributions.

My time with Sue:

“Sue’s understanding of business and organisational structures – and how to influence key people to deliver on both personal goals and company objectives – helped me enormously."

“Immensely helpful… through my developing structure and confidence to manage challenging situations.”

Successful projects include:

  • Psychometric profiling and coaching for senior leaders within a large public sector organisation.
  • A year-long assignment helping a senior management team adapt and embrace new ways of working following a major disruptive organisational restructure.
  • Helping a newly promoted Director transition into his role and build leadership capability and credibility.
  • Working with a HR Director to help her through a time of turbulent personal and organisational change.
  • Delivering performance coaching training for global managers within a large IT company.

Commercial Experience

Business Background and a life in the real world…

Sue’s early career was in the IT industry holding senior HR roles for IBM UK and SAP UK before moving into consulting: working on organisational change and development for Accenture, Crane Davies and Penna plc.

She now works across the UK and Europe with large global corporates and SMEs, covering both the private and public sectors.

Driven by her work leading individual, team and organisational change, Sue has seen first-hand how a company’s success and culture is underpinned by leaders’ own commitment to personal change and development.

Qualifications & Certifications

  • MA in Coaching & Mentoring Practice
  • CTI Co-Active Coach training
  • Fellow of Chartered Institute of Personnel & Development
  • Prince2 project manager
  • PG Diploma HR Management
  • BA (Hons) Social Psychology
  • Member British Psychological Society
  • BPS Test User Occupational Ability & Personality; Wave & Wave 360; Strengthscope; MBTI; OPQ; Hogan; Talent Q; PAPI; Lominger Leadership 360; Colours of Leadership; Emotional Intelligence Profile


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207 Regent Street,
W18 3HH


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