Cathy Armstrong

Associate Partner
Fearless Engagement

“Cathy is a consummate professional and expert in her field; consistently offering thoughtful questions and guidance across a variety of business and behavioural topics.

With a very open style, she’s a great listener who draws examples from her extensive experience across different sectors and industries.

Her coaching proved invaluable in working through complex problems and identifying different tactics to achieve positive outcomes.”

The Personal Bit
60 seconds’ work and play…

3 words that sum you up?
Curious. Pragmatic. Resourceful.

And 3 words that don’t?
Bored. Intolerant. Predictable.

The best audience/coachees?
Clients who are open to their thinking being challenged, to exploring and actioning insights, strategies and sustainable behavioural and cultural change – fully engaged and enjoying the process!

What makes you laugh or smile?
A well-developed ‘funny bone’ often helps me bring a lighter side to situations – useful in defusing potentially tricky scenarios or ‘blocks’ when coaching/facilitating.

Talk to me about…
What’s important to you and what makes you tick; what you need to change, resolve or want to achieve.

Ideal superpower?
Mind reading – but behavioural psychology’s close!

Biggest ‘Doh!’ moment?
Daily, whilst navigating the teenage daughter in our midst (making everything else appear simple by comparison)!

When not coaching, you’ll find me…
Enjoying time with friends and family, discovering new gins (!) and restaurants; riding, walking, holidays and property development; and as a volunteer mentor with One Million Mentors, the UK leadership development initiative for young people.

My Objective:

To help you see that:
“If you change the way you look at things, the things you look at change.”
Dr W. Dyer

Executive Coach

Cathy is a qualified coach and occupational psychologist, specialising in executive, talent, and career development coaching.

Bringing extensive experience from a broad range of private, public and charity/NPO organisations, industries and sectors, you’ll find Cathy’s supportive and pragmatic coaching enables you to develop more insight, create SMART actions, and embrace positive sustainable change.

Professional Credentials

Coaching Specialities and how Cathy can help you…

Cathy’s focus is on providing advisory and delivery support for development and transitional change assignments for both individuals and corporate clients.

She specialises in coaching for individual, team, and organisational development; behavioural and psychometric profiling and competency assessment for selection, development, and organisational restructuring; 360° development feedback; and ‘awayday’ design and facilitation of workshops for groups and teams.

My time with Cathy:

“Cathy has been an invaluable resource…

…supporting members of our senior leadership team with personal development and executive coaching...

…and providing career transitional support to those making their future career choices.”

Successful projects include:

  • Leadership and team development coaching: 1:1s, group facilitation and organisational high-performing Leadership Development Programmes.
  • Executive coaching as a confidential sounding board to identify objectives, review progress, and build resilience; and to enable focused reflection, insights, and solutions for specific leadership issues.
  • Development coaching of ‘future stars’ and executive clients, career development and planning, and coaching for senior selection interviews and assessments.
  • Career Transition & Development Coaching, including workshop design & facilitation.
  • Psychometric profiling and 360° feedback and coaching for leadership teams.

Commercial Experience

Business Background and a life in the real world…

Prior to her 20 years’ experience as a consultant and coach, Cathy held line management roles within B2B and B2C advertising, manufacturing and retail businesses – including recruiting, training, motivating, developing and performance-managing individuals and teams.

She has subsequently enjoyed working across all sectors (private, public and NPO) providing support to a wide variety of industries including: finance, automotive, pharma, retail, utilities, hospitality & leisure, telecoms, IT, manufacturing, environmental, FMCG, engineering & construction, building supplies, travel, energy, distribution & packaging, food & drink, legal, local authority, government organisations, NHS, trade unions, education & further education.


  • ILM7 and ACEC-qualified Coach and Mentor (Bristol Business School)
  • Accredited NLP Coach and Practitioner
  • British Psychological Society Registered Occupational Psychologist – qualified and specialised in a wide range of ability and personality psychometric assessment tools
  • (Wave, Hogan, OPQ, MBTI, Talent Q Dimensions, 16PF, MQ, OPI, DPS, JCA EI,
  • Experienced development and selection Assessment Centre lead, assessor and interviewer
  • Diploma in Management Studies


Floor 3,
207 Regent Street,
W18 3HH


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