Fiona Lloyd

Associate Partner
Fearless Engagement

“Coaching is a unique and accelerated way to get a deep personal insight into who you are, how you engage with others and your leadership style.”

“Tell me and I forget, teach me and I may remember, involve me and I learn.” - Benjamin Franklin.

The Personal Bit
60 seconds’ work and play…

3 words that sum you up?
Direct. Determined. Kind.

And 3 words that don’t?
Insincere. Fainthearted. Dull.

The best audience/coachees?
Those who are curious to learn more about themselves and how they impact others and are willing and wanting to make positive change.

What makes you laugh or smile?
Meerkats – Simples!

Talk to me about…
Humans can change if they want to… what do you believe and why are we here today?

Ideal superpower?
To be able to fly of our own volition – sky high – imagine the feeling of freedom that brings.

Biggest ‘Doh!’ moment?
Spilling a drink on my laptop – oh the IT issues that followed… next time I won’t miss my mouth!

When not coaching, you’ll find me…
I’m a bookworm – nose in a book or following my passion for graduate recruitment.

My Objective:

“To accelerate your transformation!

Creating a partnership where we work together, getting to the heart of what is holding you back and allowing you to see the impact of your newly learned skills and tactics.”

Executive Coach | Occupational Psychologist

Fiona brings tremendous coaching experience combined with the intensive presence of being an occupational psychologist and qualified assessor. Utilising validated tools to accelerate personal and professional change. She has a reputation for being quietly fearless and fast at C-suite, with partners, boards, executives and teams across engineering, manufacturing, FMCG and system security industries.

Results orientated with a keen focus on your psychological state and why you do what you do. Fiona brings a unique mix of science, assessment where required and high-performance coaching tools that enable her to root out challenges and latent strengths quickly.

Clients value Fiona’s subtle energy, pragmatic and intuitive acumen, and behavioural insight. She is known for giving you insights that may rock you 360°, making Fiona’s approach to coaching unique, confidential, protected, yet challenging, disciplined, practical and instantly impactful!

Professional Credentials

Coaching Specialties and how Fiona can help you…

Fiona specialises in executive coaching with a style that creates a reflective environment enabling clients to clarify challenges, create solutions and achieve goals whilst managing transitions successfully. Her goal is to fast-track you to understand what makes you tick.

Areas of expertise include:

  • High-potential & performance coaching – increasing self-awareness through identifying latent strengths, values, and influence of other factors such as cultural background.
  • Leadership coaching – developing and enhancing leadership effectiveness – better understanding of who you are and the power of your preferred personal leadership style.
  • Team coaching – engaging teams to explore collective group impact by providing insight into organisational dynamics. Aiming to increase the productivity and engagement of teams.
  • Assessment and development coaching – building the diverse and differentiated leadership bench your business demands.

My time with Fiona:

“Fiona creates a quiet relaxed atmosphere – but don’t be fooled – she also brings sharp insight with a challenge to the conversation. She asks the tough questions when you’re least expecting them. She’s earned the reputation of being — quietly fearless.”
CEO, Learning & Development

Successful projects include:

  • Delivering assessment for development for a global senior team, within a worldwide recruitment company.
  • Delivering senior leaders’ global development centres, to create new and crucial dialogue about leadership and performance culture within a global music company.
  • Supporting newly promoted senior leaders transitioning within the ranks of a UK Regional Police Force.
  • Analysis, design, and delivery of an HR strategy development programme for a state-owned utility company.
  • Culture coaching within a 300+ London law firm.

Commercial Experience

Business Background and a life in the real world…

Fiona’s early career was in manufacturing, distribution, and engineering companies such as United Biscuits, ADT Security Systems and Staveley Industries before moving into consultancy with a wide range of private and public sector companies including EMI, DVLA, UBS and Perot Systems. Driven by her involvement in assessment and development and a deep desire to create ‘accelerated change’ she chose to retrain as an Occupational Psychologist. Specifically, to enable a more comprehensive, structured, and objective approach to help people become the best they could be, fast, using how they saw themselves as the main starting point.

Fiona continues to work across a wide selection of sectors, adding the experience of working with law firms, recruitment, and finance. She still maintains her early year’s passion for working with graduates and emerging leaders, supporting leaders of tomorrow with a real-world experience of working with leaders of today. Fiona calls this “reverse coaching”, and often uses experience from a graduate session to help a CEO see new perspectives.

Qualifications & Certifications

  • Professional Certificate in Executive Coaching (PCEC) Henley Business School
  • Certificate in Cognitive Behavioural Therapy, Charlie Waller Institute, University of Reading
  • MSc Occupational Psychology, Birkbeck College - Level A and B testing certified - Hogan Series, Savills Wave, OPQ, MBTI
  • Member of British psychological society
  • MSc Human Resource Management Aston University
  • Extensive volunteer work, School Governor & Safeguarding Governor


Floor 3,
207 Regent Street,
W18 3HH


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